Admit it, the internet has changed the world greatly by making information readily accessible and by marketing information at almost the speed of sound. The college admission process is not excluded from the technological revolution. Blast e-mails, Twitter feeds and Facebook pages coax students with welcoming messages and carefully selected visual images and videos. Colleges and universities are marketing their educational brands with the savvy of Don Draper and his crew of Madison Avenue creatives. These materials lure students into applying. Crisp Consulting + Coaching would like to offer guidance about looking beyond the brands and examining college fit.
Keep your eye on the prize. Once the College Board, ACT or The Common Application has your basic material, colleges assertively target students with well-designed brochures and almost-intoxicating mailings. Many students may think this message is simple: Apply and you will be accepted. The message is simply apply. Higher application rates and lower acceptance rates make schools seem more desirable. Remember, you are the decision maker and your decisions about college should be based on the schools of the best fit.
Keep it real. In an age of e-mails, virtual tours, Facebook pages and YouTube videos, it is easy to be seduced by a college’s on-line presence. Although the internet is a wonderful resource for an initial search, do not neglect the interaction with humans and campuses to determine social, academic and financial fit.
Keep your perspective. The Common Application gives you access to over 463 schools and makes applying to college easier than ever. Do not let this easy access persuade you to apply to schools that are not your best academic, financial and social fit. Remember, The Common Application is owned by Hobsons, a company that specializes in higher education enrollment marketing.
As rising seniors and juniors begin receiving an onslaught of electronic communications and mailers, remember the college admission process is about you. Your needs and goals for your college education should easily trump marketing messages.
Crisp Consulting + Coaching has information regarding admission, education and school options on our YouTube Channel.
Brian D. Crisp is an independent educational consultant with Crisp Consulting + Coaching who works with families in Asheville, Charleston, and Savannah to optimize and realize their unique educational fit and admission success. As a former professor, administrator, and teacher, Brian has the knowledge and skills to counsel families in all aspects of educational planning.